Customer engagement is like long-lasting flirting session that never ends. Since customers are bombarded with at least 3000-5000 marketing messages a day, it can be a little too much for customers to handle. Over time, most people have figured out ways to escape the incoming avalanche of messages wooing them to buy constantly. In effect, [...]
Marketing is not an easy job; in fact, marketers have the most responsible job in a company. For business owners, the impact of their marketing efforts on customers can determine the profitability of their business (and in most cases, their livelihood). As if this wasn’t enough, there’s no one-cookie cutter way to market. As technology [...]
An overseas client visiting your business can be a fantastic opportunity for building relationships – or an absolute disaster just waiting to happen. If the person in charge of entertaining the guests is unprepared, he or she may easily wind up boring or even offending them. Needless to say, experiences like that don’t encourage future [...]
Your brand image is one of the absolute most important assets your business has. A good, consistent image can inspire trust and loyalty in consumers; however, a mediocre one will rapidly translate into bad press and reduced sales. Here are a few things to keep in mind when developing your branding strategy: Determine Your Image [...]
The Secret to Long-Term Success is In-House Harmony It’s easy to believe that everything in business is based on profit margins and marketing, and that if you can reach enough people and make enough money on each sale, your business will succeed. However, this isn’t the case; a company that makes less money on each [...]