An overseas client visiting your business can be a fantastic opportunity for building relationships – or an absolute disaster just waiting to happen. If the person in charge of entertaining the guests is unprepared, he or she may easily wind up boring or even offending them. Needless to say, experiences like that don’t encourage future [...]
Your brand image is one of the absolute most important assets your business has. A good, consistent image can inspire trust and loyalty in consumers; however, a mediocre one will rapidly translate into bad press and reduced sales. Here are a few things to keep in mind when developing your branding strategy: Determine Your Image [...]
The Secret to Long-Term Success is In-House Harmony It’s easy to believe that everything in business is based on profit margins and marketing, and that if you can reach enough people and make enough money on each sale, your business will succeed. However, this isn’t the case; a company that makes less money on each [...]
With economic difficulties continuing worldwide, it’s more important than ever to improve profitability. The strategies for doing so haven’t changed, but it’s easy to let things slip through the cracks, and as a result many businesses don’t make nearly as much money as they could. Read on to find out if you’re letting your change [...]
In today’s competitive business world, custom stubby holders are often used to promote product launches at conference events sponsored by large corporations, but it is also a useful tool for innovative entrepreneurs who are interested in raising funds for charitable causes. This short article will take a look at some ideas to raise funds using [...]