Promoting a real estate agency in Queensland doesn’t have to break the bank. With a bit of creativity and a good understanding of the local market, you can boost your agency’s visibility and attract more clients. Here are 14 ingenious low-cost ideas to help your real estate agency thrive in Queensland’s competitive market.
Host Fun Open House Events
Transform open houses into memorable events by adding an element of fun. For instance, you could host a barbecue, a trivia contest, or even a small live music performance. Provide branded t-shirts, stubby holders or reusable cups for refreshments, ensuring attendees leave with a positive impression of your agency. In this short video, Tom Ferry shares useful ideas for hosting fun open houses. Here it is:
Host Free Real Estate Workshops
Position your agency as a trusted expert by hosting free workshops on topics such as “First-Time Home Buying in Queensland” or “Tips for Selling Your Home Quickly.” Partner with local businesses, such as mortgage brokers or interior designers, to co-host the event and share the costs. Promote these workshops through social media and community bulletin boards. This interesting video by Darryl Davis includes great tips about hosting real estate workshops:
Offer Unique Referral Incentives
Word-of-mouth referrals remain one of the most effective marketing tools. Encourage satisfied clients to refer friends and family by offering unique incentives. For instance, gift them branded merchandise such as stubby coolers, reusable water bottles, or picnic blankets. Queenslanders will appreciate practical items that suit their outdoor lifestyle. This short tutorial by Alisia Krastel includes clever ideas to win more referrals:
Leverage Testimonials and Success Stories
Ask satisfied clients to provide testimonials about their experience with your agency. Create short videos or written posts featuring these testimonials, and share them on your website, social media, and email newsletters. Success stories resonate strongly with potential clients and build trust in your services. Here are a few great tips to get more testimonials shared by Jimmy Burgess:
Sponsor Local Events
Local events, such as markets, festivals, or school fairs, are fantastic opportunities to connect with the community in places with a strong local vibe like the Gold Coast, Townsville, Toowoomba or Rockhampton. Offer small sponsorships in exchange for having your agency’s name displayed on banners, flyers, or programmes. You could also set up a booth to provide free real estate consultations or distribute promotional items, like branded pens, reusable bags, or stubby holders.
Customised Stubby Holders
Custom Stubby holders are quintessentially Australian and make an excellent promotional item, particularly in Queensland’s warm climate. Distribute stubby holders branded with your agency’s logo, contact details, and a catchy slogan such as “Keeping it cool while finding your dream home” or something related to the local culture of fun places like Brisbane, The Sunshine Coast, Cairns, Mackay or Hervey Bay.
Hand them out to new homeowners, at community events, open houses, or even local sports matches. People will appreciate the practicality, and your brand will gain repeated exposure whenever they enjoy a cold drink.
We created a short guide about how to choose the right stubby holder for local businesses depending on specific priorities. You can read it here: Choosing the Right Stubby Holder for Your Businesses
Many of our happy customers choose the dependable and budget-fiendly SHA-6. You can learn more about it and get a quick online quote over here: Popular Stubby Holders for Local Australian Businesses
Collaborate with Local Businesses
Build partnerships with local businesses to create mutually beneficial promotions. For example, team up with a cafe to offer free coffee vouchers to people who attend your open houses. In exchange, you can promote the cafe to your clients. Cross-promotions like this help both businesses gain visibility at a very low cost.
Create Virtual Tours
Virtual tours are an affordable and effective way to market properties online. Use a smartphone and free or low-cost video editing software to create engaging walkthroughs of your listings. Share these tours on your website, YouTube, and social media to reach a wider audience, including interstate or international buyers.
Leverage Community Noticeboards
Community notice boards in cafes, libraries, and shopping centres are free or low-cost advertising platforms. Post flyers showcasing your agency’s listings and services, and include tear-off strips with your contact details. Make sure to design visually appealing flyers that grab attention.
Distribute Localised Neighbourhood Guides
Create and distribute printed or digital neighbourhood guides featuring key attractions, schools, parks, and other amenities in specific areas of Queensland such as the lovely Bundaberg, Gladstone, Maryborough, Mount Isa or Gympie. Include your agency’s branding and contact information on every page. These guides can be handed out during open houses, sent via email campaigns, or shared on your website and social media platforms.
Organise Community Clean-Up Events
Demonstrate your commitment to the local community by organising a clean-up event in a local park or beach. Provide participants with branded t-shirts, hats, or stubbies as a token of appreciation. This initiative not only enhances your agency’s reputation but also provides excellent photo opportunities to share on social media.
Engage with Social Media Challenges
Create fun and engaging social media challenges tailored to your target audience. For example, run a contest asking followers to share their best photos of Queensland’s landscapes or neighbourhoods, with a branded t-shirt, mug, stubby holder or gift card as a prize. This helps create a sense of community while promoting your brand online.
Distribute Branded Calendars
Calendars are practical items that people use all year round. Design a calendar featuring stunning images of Queensland’s scenery, along with your agency’s branding and contact information. Distribute these calendars to clients, local businesses, and community centres and use this opportunity to network and explore opportunities to collaborate and promote each other.
Use QR Codes
Include QR codes on all your marketing materials, such as flyers, business cards, and promotional items like customised stubby holders. The QR codes can link to your website, property listings, or virtual tours. This makes it easy for potential clients to access your services with a simple scan.
In summary, promoting your real estate agency in Queensland doesn’t require a massive budget. By combining creativity with community engagement, you can effectively reach your target audience and build your brand’s reputation. Whether it’s through practical promotional items like personalised stubby holders or hosting local events, these low-cost strategies can help your agency stand out in a competitive market.